Translate

Saturday 9 March 2013

MGT 630 SOLVED PAPERS FINAL TERM


 The cornerstone of international franchising is:
Standardization      
  Concentration          
  Adaptation           
Customization
  Auto Alliance International (AAI) is a joint venture established by the Ford Motor Company and ______
Mazda Motors     
  Toyota Motors           
Suzuki Motors            
 Honda Motors

 Following are the forms of foreign direct investment EXCEPT:
Management expertise         
 Latest technologies         
Capital              
Labor
Direct investment not only brings in capital, it also brings into a country latest technologies
and management expertise. Forms of direct investments are in the following;

  Identify a type of foreign direct investment in which an industry abroad sells the output of a firm s domestic production or uses the firm s output?
Forward vertical FDI        
Backward vertical FDI        
Horizontal FDI         
 Vertical FDI   doubted

 Which of the following social consequences a commercial company explicitly takes into consideration?
Putting the needs of consumers before the company's need for profit          
  Acting philanthropically to their customers
Seeking to combine social benefits with business profitability                   
  Acting like a public sector organization

  Philippines companies belong to which of the following group of countries?
Platform       
 Emerging             
   Growth              
Mature
 Identify the trend of industry in strategic alliance with respect to credibility.
Increase credibility               
 Decrease credibility        
No effect on credibility           
 Deconstruct credibility
  Insurance Company promotes its auto and home insurance by telling consumers, "You're
in good hands with this company." To which of the following types of needs is insurance company trying to appeal?
Personal needs            
Social needs              
 Physiological needs      
 Safety needs

 When consumers use a problem-solving process to make purchase decisions, what is the next step in the process after they become aware of, or interested in, a problem?
Evaluating alternative solutions                           
  Recalling and gathering information about possible solutions
Deciding on the appropriate solution                  
 Making the commitment to purchase a particular product or service

 Which kind of buying behavior occurs when consumers are highly involved in a purchase and perceive significant differences among brands?
Complex Buying Behavior       
Dissonance-Reducing Buying Behavior            
Habitual Buying Behavior
Variety-Seeking Buying Behavior
c. Complex buying behavior occurs when consumers are highly involved in a purchase and perceive
significant differences among brands.
f payment       
Focus on difference and similarity   p40

No comments:

Post a Comment