FINALTERM EXAMINATION
Franchising in a business field is working on which of the
following rule?
Management-oriented
Production-oriented
Workforce-oriented
Market-oriented
An
organization that wants to emphasize high quality will offer customers more
than ___ enforced by the courts.
Performance
levels
Quality levels
Implied warranties
Quantity level
A
marketer require information for multipurpose, which one is NOT fall in
such kind of information?
Competitor information
Market potential
Prescriptive
information
Imitation
information p19
One s own culture or company knows best how to do things
Identify which of the following concept is consistent with given statement?
Ethnocentrism
Self-reference criterion
Cultural elitism
Isolationism
Which one of the following is an acronym of SWOT?
Strategy, working, opinion, tactical
Strengths, weaknesses, opportunities, threats
Strategy, work, openness, toughness
Strategy, weakness, opinions, tactics
A customer requirement about any product in which he/ she
needs to avail core features in that product, is called:
Real need
Stated need
Unstated need
delighted need
Mention the correct order in finding potential customer
according to your marketing expertise.
Segmentation, dement measurement, targeting, positioning
Dement measurement, segmentation,
targeting, positioning
Segmentation, targeting, positioning, dement measurement
Dement measurement,
targeting, segmentation, positioning
This step also involves identifying the
potential buyers, demand measurement & forecasting, market
Segmentation, market targeting & market
positioning.
A
marketer require information for multipurpose, which one is NOT fall in
such kind of information?
Competitor information
Market potential
Prescriptive information
Imitation
variable
Identify the system of account that record a nation s
international financial transaction.
Balance of trade
Balance of
payment
Balance of import
Balance of export
An international marketer needs information about its
competitor. Identify the nature of information required in this regard?
On continuous
basis
On sudden basis
once required
once updated information
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