MKT603 solved Quizs

1 . Din Mohammad, a farmer sells his crops at the local market

rather than to a distribution center. This action of Din Mohammad

comes under

which of the following?

Backward integration

Product development

Forward integration

Horizontal integration

2. Theoretical framework is trying to develop a ______ model of

our study.

Select correct option:

Functional

Conceptual

Operational

Practical

3 .Which of the following are two negative-rated dimensions on

SPACE Matrix?

Select correct option:

FS and CA

CA and ES

FS and IS

IS and ES

4. Where usage rate of present customers of the company can be

increased significantly and the current markets are not saturated,

which

strategy would be effective for the company to follow?

Select correct option:

Market Penetration

Product Development

Market Development

Retrenchment

5. In Competitive Profile Matrix, the rating 4 indicates what?

Select correct option:

Major weakness

Major strength

Minor strength

Minor weakness

rating 1 represents major weakness, rating 2 shows minor

weakness. Similarly, rating 3 indicates minor strength whereas

rating 4 shows

major strength. It means that weakness must receive 1 or 2 rating

while strength must get 3 or 4 rating.

6 . A chance for advancement, progress or profit prevailing in

external environment of a company is known as:

Select correct option:

Strength

Weakness

Opportunity

Threat

7. When the Chief Executive of a chain of pharmacies decided to

sell off or close some of the locations that were not profitable, he

was

performing which of the management function?

Select correct option:

Leading

Planning

Controlling

Organizing

8. Taking any corrective action is a part of controlling function.

Internal analysis involves gathering and analyzing the information

about all areas of a firm EXPECT:

Research nad development

Management information system

Marketing

Competitors

9. Internal strengths and weaknesses that can significantly benefit

or harm an organization may include all of the following EXCEPT:

Production/ operations

Research & development

E-commerce

Management information system

Internal strengths and internal weaknesses are an organization's

controllable activities that are performed especially well or poorly.

They arise

in the management, marketing, finance/accounting,

production/operations, research and development, and computer

information systems activities of a business. Identifying and

evaluating organizational strengths and weaknesses in the

functional areas of a business is an essential strategic-management

activity. Organizations strive to pursue strategies that capitalize on

internal strengths and improve on internal weaknesses.

10. Strategic management integrates all of the following areas

EXCEPT:

Management

Marketing

Research and development

Human resource management