A variety of
information is needed for successfully operating in international market.
Which of the
following information is NOT required under the category of marketing
mix?
Select correct
option:
Add products
Sales campaign
Distribution channel
None of the given
options
Which one of the
following index measures the tolerance of social inequality?
Select correct
option:
Uncertainty Avoidance
Power Distance
Cultural Value
Individualism/Collectivism
Which of the
following best describes the reactive marketing?
Select correct
option:
Simply selling
After sales calls to
get feedback
Encourage customers to contact for queries
Contact customers to
seek input for future improvement in products
Historical data of a
firm is sufficient to find which of the following information?
Select correct
option:
Trends in sales and profit
Trends in sales only
Trends in profit only
Either trends in
sales or profit
A variety of
information is needed for successfully operating in international market.
Which of the
following information is required under the category of prescriptive info?
Select correct
option:
Exchange rate
Balance of payment
Laws and regulations
None of the given
options
Which of the
following best describes proactive marketing?
Select correct
option:
Simply selling
After sales calls to
get feedback
Encourage customers
to contact for queries
Contact customers to seek input for future improvement in
products
Which one of the
following law formats is based on an all-inclusive system of written
rules of law?
Select correct
option:
Code law
Interpretive law
Common law
Legislative law
Identify the system
of accounts that record a nation’s international financial transaction?
Select correct
option:
Balance of trade
Balance of payments
Balance of import
Balance of export
A balance of payment
statement includes three accounts EXCEPT:
Select correct
option:
Current account
Capital account
Reserve account
Accrual account
A statement that
records all financial transactions between a nation's residents and for
those the rest of the
world during a given period usually one year is called a nation's:
Select correct
option:
Balance of trade
Balance of payment
Import export
statement
Supply demand
statement
Which of the
following social scientists is credited with doing the most thorough,
influential, and
widely read work on how cultural values influence various types of
business and market
behavior?
Select correct
option:
Milton Friedman
Daniel Starch
Geert Hofstede
Sigmund Freud
The designing of
marketing mix for each segment if marketer selects more than one
segment for company,
a product is:
Select correct
option:
Different in nature
Similar in nature
May be different or
similar
Either different or
similar
A variety of information
is needed for successfully operating in international market.
Which of the
following information is required under the category of general conditions?
Select correct
option:
Exchange rate
Consumer behavior
Balance of payment
Technological
environments
Which of the
following determine the needs, wants, and interests of target markets and to
deliver the desired
satisfactions in a way that preserves or enhances the consumer's and
society's well-being?
Select correct
option:
The Product concept
The Marketing concept
The Production
concept
The Societal Marketing concept
Identify the most
severe political risk in which company's assets are seized without
payment?
Select correct
option:
Confiscation
Expropriation
Domestication
Liquidation
The nature of
multi-segments (more than one segment if he/she select) that a marketer
selects as a target
market is:
Select correct
option:
Homogeneous
Heterogeneous
Both homogeneous and
heterogeneous
Either homogeneous or
heterogeneous
A variety of
information is needed for successfully operating in international market.
Which of the
following information is NOT required under the category of foreign
exchange info?
Select correct
option:
Laws and regulations
Availability of
finance
Dividends in host
country
All of the given options
According to the
theory of absolute advantage, a country can have certain advantages
over other countries,
which of the following is the acquired advantage?
Select correct
option:
Climate conditions
Natural resources
Cheap labor-force
None of the given
options
Question # 19 of 20 (
Start time: 05:37:41 PM ) Total Marks: 1
Which of the
following orientations holds that consumers will favor products that are
available and highly
affordable?
Select correct
option:
Product concept
Marketing concept
Production concept
Selling concept
Question # 20 of 20 (
Start time: 05:39:11 PM ) Total Marks: 1
Choose the nature of
product life cycle of luxury product where cost is less important.
Select correct
option:
Short product life cycle
Long product life
cycle
Medium product life
cycle
Undefined product life cycle
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