136. Identify a reason due to which market
segmentation is considered to be an important variable in strategy
implementation.
► All company strategies require increased sales through new
markets and
products
► It allows a firm to operate with limited resources
► Market segmentation decisions directly affect marketing mix
variables
► All of the given options
REF: First,
strategies such as market development, product development, market
penetration, and diversification require increased sales through new markets
and products.
Market segmentation allows a firm to operate with limited resources because
mass production, mass distribution, and mass advertising are not
required.
Finally, market segmentation
decisions directly affect marketing mix
variables: product, place, promotion, and
price
137. All of the following are key financial
rations EXCEPT:
► Market share
► Production quality
► Earnings per share
► Return on equity
Ref: Some key financial ratios: Return on investment, Return on
equity, Profit
margin, Market share, Debt to equity, Earnings per share, Sales
growth, and
Asset growth.
FINALTERM EXAMINATION
Spring 2010 (PAPER 4)
MGT603- Strategic Management (Session - 3)
138. Concentric Diversification involves
heading towards which of the
following?
► Adding new, but related, products or
services
► Adding new, unrelated products or services
► Regrouping through cost and asset reduction
► Adding unrelated products or services for new customers
139. Which of the following is often
considered the first step in strategic
planning?
► Devising a mission statement
► Developing a vision statement
► Setting annual objectives
► Formulating set of strategies
140. Which of the following can be considered
as a factor of internal strengths
and weaknesses of an organization?
► Technological changes
► Production/operations
► Demographics
► Competitive trends
141. Long-term objectives includes all of the
following EXCEPT:
► Measurable
► Reasonable
► Varying
► Consistent
Ref: The Nature of Long-Term Objectives
Objectives should be quantitative, measurable, realistic,
understandable,
challenging, hierarchical, obtainable, and congruent among
organizational
units..(Page No.09)
142. All of the following statements are true
about a firm’s mission statement
EXCEPT:
► A mission statement directly contributes
positively to financial performance
► A mission statement does not directly contribute positively to
financial
performance
► A mission statement should not provide useful criteria for
selecting among
alternative strategies
► Primary reason to develop a mission statement is not to attract
the customers
143. According to ‘Peter Drucker’, what is the
prime task of strategic
management?
► To develop the vision of the business
► Effectively evaluate the strategies
► To think through the overall mission of a
business
► Develop alternative set of strategies
144. “A complex set of basic underlying
assumptions and deeply held beliefs
shared by all members of the group and drive
in important ways the behavior
of individuals in the organizational context”
is known as:
► Internal audit
► Organizational culture
► Internal assessment
► Organizational strategy
145. Which of these is the allocation and
reallocation of capital and resources
to projects, products, assets and divisions of
an organization
► Investment decision
► Financing decisions
► Restructuring decisions
► Strategic decision
Ref: The investment decision, also called capital budgeting, is the
allocation and
reallocation of capital and resources to projects, products,
assets, and divisions of
an organization. (Page No.64)
146. Amir, a sole proprietor, uses the
information system to ask the question;
“What if the prices will decrease by 16% in
the next year?” Which of the
following functions the information system is
performing for Amir?
► Functional support role
► Decisional support role
► Managerial support role
► Analytical supporting role
Ref: The business decision-making support function goes one step
further. It
becomes an integral part -- even a vital part -- of decision
-making. It allows users
to ask very powerful "What if…?" questions: What if we
increase the price by
5%? What if we increase price by 10%?(Page No.73)
147. Which of the following is sometimes
referred as “the mystery approach to
decision making, when subordinates are left to
figure out what is happening and
why”?
► Managing by hope
► Managing by extrapolation
► Managing by crisis
► Managing by subjectives
Ref: Managing by Subjective—built on the idea that there is no
general plan for
which way to go and what to do; just do the best you can to
accomplish what
you think should be done. In short, "Do your own thing, the
best way you know
how" (sometimes referred to as the mystery approach to decision making because
subordinates are left to figure out what is happening and
why).(Page no.79)
148. The purpose of an external audit is to
prepare a list of which of the
following?
► Opportunities and weaknesses
► Threats and strengths
► Opportunities and threats
► Strengths and weaknesses
149. Defensive strategies include all of the
following EXCEPT:
► Retrenchment
► Acquisition
► Divestiture
► Liquidation
150. Smoothies Tire & Rubber Co. is
selling its North American tire business
to Avinza International, is an example of
which type of strategy?
► Related diversification
► Retrenchment
► Divestiture
► Liquidation
Ref: Selling a division or part of an organization is called divestiture. Divestiture
often is used to raise capital for further strategic acquisitions
or investments.
Divestiture can be part of an overall retrenchment strategy to rid
an organization
of businesses that are unprofitable, that require too much capital,
or that do not
fit well with the firm's other activities.
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