There are two most important psychological factors that
impact consumer decision-making process, first one is product knowledge and
select second one according to your expertise.
Product
Involvement
Product Marketing
Product Strategy
Product Price
Which of the following sketch is the most important thing
for sellers to their customers for using target market techniques?
Biographical
Geographical
Ecological
None of the given
options
The best thing about using
target marketing techniques is that sellers have a biographical sketch of their
customers.
Which of the following defines the amount of income left to
an individual after taxes have been paid, available for spending and saving?
Disposable personal income
Discretionary income
Personal income
Tax deductible income
Which of the following is the basis of geographic
segmentation of consumer markets?
States, countries
and cities
Income, occupation
and education
Loyalty status and readiness status toward product
Lifestyle and personality
Identify the stage of economic development in which low
poverty and high illiteracy country belongs.
Traditional
society
Pre-conditions for
take-off
The drive to
maturity
High Mass
Consumption
Traditional Societies
Countries in this group are
in endless quagmire of enormous poverty, low productivity & high illiteracy
In which of the following economic development stage
infrastructure development is the first?
Traditional society
Pre-conditions
for take-off
The drive to maturity
High Mass Consumption
Pre-conditions for take-off
Advances in sciences &
technology enter the agriculture sectors. First steps are taken to
develop infrastructure.
The choice and importance of the market entry mode depends
on a number of factors. Which of the following is normally Not a relevant
factor?
Level of involvement
Level of risk and control
Speed of entry
Demographics
Each segment has its own distinct profile defined in terms
of a number of criteria referred to which of the following?
Variations
Variables
Segments
Multiples
The democracies, dictatorships & communist
dictatorships belong to which of the following economic condition variable?
Economic System
Political setups
Political Risk
Economic setup
Political
Conditions:
- Political variables form another basis for country segmentation.
- Economic System - Free
market, mixed or centrally planned.
- Political setups -
Democracies, dictatorships, communist dictatorships & monarchies
- Political Risk
Select best description why international marketers focus
on segmentation?
To identify their
similar need
To identify their
countries
To identify their
best location
To identify their modern behavior
Market segmentation is the process in marketing of dividing a market
into distinct subsets (segments) that
behave in the same way or
have similar needs.
Which of the following is NOT considered in the evaluation
criteria of market segmentation?
Segment size & growth
Segment s structural
analysis
Company s objectives
& resources
Company resources
and capabilities p82
When customers/consumers may have too narrow image of any
brand, is distinguish in which of the following way?
Under positioning
Over positioning
Confused positioning
Doubtful positioning
Which of the following scheme can be useful to the
marketing manager as an analytical device to assist in planning marketing
strategy and programs?
Product classification
Purchasing
Sole sourcing
Extended product
Which of the following statements is true about the
marketing strategies used during various stages of the product life cycle?
Sales promotions are not used during the maturity stage of
the product life cycle
Advertising is emphasized during the decline stage of the
product life cycle
Pricing is always
low during the decline stage of the product life cycle
A defensive strategy is adopted during the maturity stage
of the product life cycle
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