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Thursday 25 April 2013

Mkt 630 solved papers( International Marketing)


Question No: 1  Franchising in a business field is working on which of the following rule?
Management-oriented     
Production-oriented       
Workforce-oriented          
 Market-oriented

Question No: 2  An organization that wants to emphasize high quality will offer customers more than ___ enforced by the courts.
Performance levels      
 Quality levels         
Implied warranties            
 Quantity level

Question No: 3  A marketer require information for multipurpose, which one is NOT fall in such kind of information?
Competitor information        
 Market potential      
 Prescriptive information       
Imitation information      p19

Question No: 4  One s own culture or company knows best how to do things Identify which of the following concept is consistent with given statement?
Ethnocentrism      
Self-reference criterion       
 Cultural elitism        
 Isolationism

Question No: 5  Which one of the following is an acronym of SWOT?
Strategy, working, opinion, tactical    
 Strengths, weaknesses, opportunities, threats     
Strategy, work, openness, toughness
Strategy, weakness, opinions, tactics

Question No: 6  A customer requirement about any product in which he/ she needs to avail core features in that product, is called:
Real need     
 Stated need        
Unstated need           
delighted need

Question No: 7  Mention the correct order in finding potential customer according to your marketing expertise.
Segmentation, dement measurement, targeting, positioning
    Dement measurement, segmentation, targeting, positioning
Segmentation, targeting, positioning, dement measurement   
 Dement measurement, targeting, segmentation, positioning

This step also involves identifying the potential buyers, demand measurement & forecasting, market
Segmentation, market targeting & market positioning.

Question No: 8  A marketer require information for multipurpose, which one is NOT fall in such kind of information?
Competitor information        
Market potential         
Prescriptive information         
Imitation variable

Question No: 9  Identify the system of account that record a nation s international financial transaction.
Balance of trade      
Balance of payment          
Balance of import        
Balance of export

Question No: 10  An international marketer needs information about its competitor. Identify the nature of information required in this regard?
On continuous basis      
On sudden basis             
once required           
once updated information
The Competition:
A firm needs information about its competition in international markets on a continuous basis to make
appropriate decisions.

Question No: 11  Kind of information like channels of distribution: their shape, functions, evolution & performance belongs to which broad category?
Marketing mix information      
Product related information     
Competitor information      
Advertising information

Question No: 12  All of the following are the forms of export subsidies EXCEPT:
Tax breaks       
 Products price support        
 Cheaper resources           
 Regulate foreign businesses
Tax breaks
Direct payments to producers
Product price support
Cheaper resources (i.e. land, utilities)
Public services provided at lower cost

Question No: 13  Hofstede s _____ dimension is the degree to which people in a country prefer, structured over unstructured situations.
Power distance      
Individualism           
Uncertainty avoidance              
Achievement
High uncertainty avoidance - structured organizational activities, more written rules, less risk taking by
managers, lower labor turnover, less ambitious employees (Germany, Japan & Spain)

Question No: 14  Survey research, called the backbone of primary research, is the most widely used method for primary data collection and is best suited for gathering which of the following information?
Personal           
Attitude             
Descriptive                 
Exploratory
Exploratory research - is to gather preliminary information that will help define the problem and
suggest hypothesis

Question No: 15  Identify the best way of sharing technology with other party through licensing?
Updating technology        
 Making independent          
Sharing once            
 Sharing twice

Question No: 16  From the list of the global market entry modes, choose one mode of entry that is falling at third level with respect to the higher risk/commitment to lower.
Acquisition             
 Joint venture                  
Exporting                
Licensing

Question No: 17  An entrepreneur starts business operations from scrap level by using resources of third party. After some time he hands over this running business to that party. Which  concept applies to above scenario?
Management contracts            
Turnkey projects               
Common contracts          
 Legal contracts
Management Contracts
Is an agreement where one firm provides managerial assistance, technical expertise or specialized
services to a second firm for some agreed period in return for a flat fee or a percentage of sales. (such
as hotels)

Question No: 18  Auto Alliance International (AAI) is a joint venture established by the Ford Motor Company and _____
Mazda Motors         
Toyota Motors           
Suzuki Motors              
Honda Motors

Question No: 19  LG Phillips Display is joint venture established by LG group and Royal Phillips Electronics. Identify the year in which this joint venture was established.
2000          
 2001            
  2002               
2003

Question No: 20  Which of the following terms defines a counter trade in which a foreign supplier undertakes to purchase goods and services from the purchasing country as a condition of securing the order?
Buy-Back agreement        
Counter purchase         
Offset agreement               
Barter

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