Question No: 1 Franchising in a business field is working on which of the
following rule?
Management-oriented
Production-oriented
Workforce-oriented
Market-oriented
Question No: 2 An organization that wants to emphasize high quality will
offer customers more than ___ enforced by the courts.
Performance
levels
Quality levels
Implied warranties
Quantity level
Question No: 3 A marketer require information for multipurpose, which one
is NOT fall in such kind of information?
Competitor information
Market potential
Prescriptive
information
Imitation
information p19
Question No: 4 One s own culture or company knows best how to do things
Identify which of the following concept is consistent with given statement?
Ethnocentrism
Self-reference criterion
Cultural elitism
Isolationism
Question No: 5 Which one of the following is an acronym of SWOT?
Strategy, working, opinion, tactical
Strengths, weaknesses, opportunities, threats
Strategy, work, openness, toughness
Strategy, weakness, opinions, tactics
Question No: 6 A customer requirement about any product in which he/ she
needs to avail core features in that product, is called:
Real need
Stated need
Unstated need
delighted need
Question No: 7 Mention the correct order in finding potential customer
according to your marketing expertise.
Segmentation, dement measurement, targeting, positioning
Dement measurement, segmentation,
targeting, positioning
Segmentation, targeting, positioning, dement measurement
Dement measurement,
targeting, segmentation, positioning
This step also involves identifying the
potential buyers, demand measurement & forecasting, market
Segmentation, market targeting & market
positioning.
Question No: 8 A marketer require information for multipurpose, which one
is NOT fall in such kind of information?
Competitor information
Market potential
Prescriptive information
Imitation
variable
Question No: 9 Identify the system of account that record a nation s
international financial transaction.
Balance of trade
Balance of
payment
Balance of import
Balance of export
Question No: 10 An international marketer needs information about its
competitor. Identify the nature of information required in this regard?
On continuous
basis
On sudden basis
once required
once updated information
The Competition:
A firm needs information about its
competition in international markets on a continuous basis to make
appropriate decisions.
Question No: 11 Kind of information like channels of distribution: their
shape, functions, evolution & performance belongs to which broad category?
Marketing mix
information
Product related information
Competitor information
Advertising information
Question No: 12 All of the following are the forms of export subsidies EXCEPT:
Tax breaks
Products price
support
Cheaper resources
Regulate foreign businesses
• Tax breaks
• Direct
payments to producers
• Product price
support
• Cheaper
resources (i.e. land, utilities)
• Public
services provided at lower cost
Question No: 13 Hofstede s _____ dimension is the degree to which people in
a country prefer, structured over unstructured situations.
Power distance
Individualism
Uncertainty
avoidance
Achievement
High
uncertainty avoidance - structured organizational activities, more written
rules, less risk taking by
managers,
lower labor turnover, less ambitious employees (Germany , Japan & Spain )
Question No: 14 Survey research, called the backbone of primary research,
is the most widely used method for primary data collection and is best suited
for gathering which of the following information?
Personal
Attitude
Descriptive
Exploratory
Exploratory research - is to gather preliminary
information that will help define the problem and
suggest hypothesis
Question No: 15 Identify the best way of sharing technology with other
party through licensing?
Updating
technology
Making independent
Sharing once
Sharing twice
Question No: 16 From the list of the global market entry modes, choose one
mode of entry that is falling at third level with respect to the higher
risk/commitment to lower.
Acquisition
Joint venture
Exporting
Licensing
Question No: 17 An entrepreneur starts business operations from scrap level
by using resources of third party. After some time he hands over this running
business to that party. Which concept applies
to above scenario?
Management
contracts
Turnkey projects
Common contracts
Legal contracts
Management Contracts
– Is an
agreement where one firm provides managerial assistance, technical expertise or
specialized
services to a second firm for some agreed period in
return for a flat fee or a percentage of sales. (such
as hotels)
Question No: 18 Auto Alliance
International (AAI) is a joint venture established by the Ford Motor Company
and _____
Mazda Motors
Suzuki Motors
Honda Motors
Question No: 19 LG Phillips Display is joint venture established by LG
group and Royal Phillips Electronics. Identify the year in which this joint
venture was established.
2000
2001
2002
2003
Question No: 20 Which of the following terms defines a counter trade in
which a foreign supplier undertakes to purchase goods and services from the
purchasing country as a condition of securing the order?
Buy-Back agreement
Counter purchase
Offset agreement
Barter
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