Solved Quizs Mkt630 (international Marketing)

Question No: 21 Which of the following is NOTa key issue in a joint venture?

Pricing              

Technology transfer               

 Market entry                

Local firm capabilities  

Question No: 22  Which of the following social consequences a commercial company explicitly takes into consideration?

Putting the needs of consumers before the company's need for profit

Acting philanthropically to their customers

Seeking to combine social benefits with business profitability

Acting like a public sector organization

Question No: 23  Philippines companies belong to which of the following group of countries?

Platform           

Emerging            

Growth               

Mature

– Emerging

• i.e Vietnam, Philippines – companies should build up an initial presence, i.e. via a liaison office

Question No: 24  Identify the kind of advantage in which a company take benefit more from controlling the foreign business activity than hiring another company to conduct the business.

International advantage          

Location advantage          

Comparative advantage       

Multi-domestic advantage

Question No: 25  When listening to music on the radio, many consumers automatically switch stations when commercials begin to run, and they search until they find another station that is playing music. This tendency is an example of:

Selective exposure         

 Selective perception         

Selective retention                

Selective learning

c). Selective retention is the tendency of people to retain only part of the information to which they

are exposed,

Question No: 26  Insurance Company promotes its auto and home insurance by telling consumers, "You're in good hands with this company." To which of the following types of needs is insurance company trying to appeal?

Personal needs        

 Social needs           

Physiological needs            

Safety needs

Question No: 27  Which of the following describes the process of evaluating each market s attractiveness and selecting one or more segments to enter in foreign market?

Market positioning                

Market targeting              

Market segmentation           

 Simply targeting

Market targeting

– The process of evaluating each market’s attractiveness and selecting one or more segments to enter

Question No: 28 Which of the following is the complete expansion of acronym DPI?

Disposable purchase income         

Disposable permanent income         

 Disposable parent income

Disposable personal income   p49

Question No: 29  Choose the appropriate sequence that a marketer applies during the process of market targeting.

1) Market segmentation, 2) Market targeting, 3) Market positioning, 4) Essential marketing activities

1) Market segmentation, 2) Market positioning, 3) Market targeting, 4) Essential marketing activities

1) Market positioning, 2) Market targeting, 3) Market segmentation, 4) Essential marketing activities

1) Market targeting, 2) Market segmentation, 3) Market positioning, 4) Essential marketing activities

Question No: 30  Which of the following is the behavioral segmentation of the consumer markets?

States, countries and cities           

Family life cycle, income and nationality             

Social class, lifestyle and personality

Purchase occasion, attitude towards product and benefits sought   p79

Question No: 31  Behavioral variables of segmentation may include:

Patterns of consumption         

Brand inconstancy         

Context for business          

Nationality of consumer

Question No: 32 Mention stage of economic development in which countries is able to produce a wide variety of products?

Traditional society       

 Pre-conditions for take-off          

The drive to maturity         

High Mass Consumption

The drive to maturity

Countries at this stage are able to produce a wide variety of products. Service sector gains prominence.

Question No: 33  Customers with different needs or responses to marketing activity are categorized in which of the following way?

Market targeting        

Market segmentation            

Market positioning            

Market targeting and segmentation

Market segmentation

– Dividing a market into distinct groups of buyers with different needs, characteristics, or behavior who

might require separate products or marketing strategies

Question No: 34  Select best description why international marketers focus on segmentation?

To identify their similar need             

To identify their countries        

To identify their best location

To identify their modern behavior

Question No: 35  Who ultimately determines brand equity?

The advertisers           

The employees          

 The consumers               

The investors

Brand equity measures the total value of the brand to the brand owner, and reflects the extent of brand

franchise.

Question No: 36  Which of the following is NOT considered in the evaluation criteria of market segmentation?

Segment size & growth         

 Segment s structural analysis        

 Company s objectives & resources

Company resources and capabilities

– Segment size & growth

– Segment’s structural analysis

– Company’s objectives & resources

• Environment, social responsibility, if it is core business, can employ skills & resources superior to

those of competition

Question No: 37  Which variable is NOT a part of product differentiation?

Process         

Personnel           

Channel            

Image    p83

Question No: 38  Identify the concept in which marketers try to create distinct image or identity in the minds of their target customers/consumers?

Market targeting          

 Market positioning         

  Market segmentation           

Market repositioning

Question No: 39 When customers/consumers may have too narrow image of any brand, is distinguish in which of the following way?

Under positioning          

Over positioning             

 Confused positioning              

  Doubtful positioning

– Under-positioning

• Buyers have only a vague idea of the brand

Question No: 40  Shopping goods are part of which type of category?

Consumer product           Industrial product                 Individual product                        Augmented product

International product classification:

• Consumer products

– Convenience

– Shopping

– Specialty

– Unsought

Question No: 41 Identify the country in which it is considered illegal to put the prices on labels or in any way suggest retail prices.

Brazil                              

Chile                               

China                            

 Niger

Question No: 42 Choose the most appropriate core purpose of your course international marketing .

To develop entrepreneurial skills           To develop marketing skills        To develop managerial skills

To develop global awareness

Question No: 43 ( Marks: 3 ) List down the supply factors that foreign investors must take into consideration in making investment decision?

Question No: 44 ( Marks: 3 ) Demonstrate the given two stages of economic development (a) Traditional society (b)

Pre-condition for take off.

Question No: 45 ( Marks: 3 ) Write a comprehensive note on vertical marketing.

Question No: 46 ( Marks: 5 ) A football manufacturing company of Sialkot makes a licensing agreement with foreign

company. What kind of variables should its management keep in mind while doing this

contract in order to secure its end?

Question No: 47 ( Marks: 5 ) Why price plays critical role in marketing mix? Also demonstrate its importance.

Question No: 48 ( Marks: 10 ) To make a virtual licensing agreement with a firm is an activity given by a teacher. You are required to make this agreement successful in the long run. How would you manage this assigned activity?

Question No: 49 ( Marks: 10 ) Global environment for advertising is more complex in nature than local. Summarize all

the barriers for standardizing international advertisements and where it is feasible.