Question No: 21 Philippines companies belong to which of the following group of countries?
Platform
Emerging
Growth
Mature
Question No: 22 Identify the trend of industry in strategic alliance with respect to credibility.
Increase credibility
Decrease credibility
No effect on credibility
Deconstruct credibility
Question No: 23 Insurance Company promotes its auto and home insurance by telling consumers, "You're
in good hands with this company." To which of the following types of needs is insurance company trying to appeal?
Personal needs
Social needs
Physiological needs
Safety needs
Question No: 24 When consumers use a problem-solving process to make purchase decisions, what is the next step in the process after they become aware of, or interested in, a problem?
Evaluating alternative solutions
Recalling and gathering information about possible solutions
Deciding on the appropriate solution
Making the commitment to purchase a particular product or service
Question No: 25 Which kind of buying behavior occurs when consumers are highly involved in a purchase and perceive significant differences among brands?
Complex Buying Behavior
Dissonance-Reducing Buying Behavior
Habitual Buying Behavior
Variety-Seeking Buying Behavior
c. Complex buying behavior occurs when consumers are highly involved in a purchase and perceive
significant differences among brands.
Question No: 26 There are two most important psychological factors that impact consumer decision-making process, first one is product knowledge and select second one according to your expertise.
Product Involvement
Product Marketing
Product Strategy
Product Price
Question No: 27 Which of the following sketch is the most important thing for sellers to their customers for using target market techniques?
Biographical
Geographical
Ecological
None of the given options
The best thing about using target marketing techniques is that sellers have a biographical sketch of their customers.
Question No: 28 Which of the following defines the amount of income left to an individual after taxes have been paid, available for spending and saving?
Disposable personal income
Discretionary income
Personal income
Tax deductible income
Question No: 29 Which of the following is the basis of geographic segmentation of consumer markets?
States, countries and cities
Income, occupation and education
Loyalty status and readiness status toward product
Lifestyle and personality
Question No: 30 Identify the stage of economic development in which low poverty and high illiteracy country belongs.
Traditional society
Pre-conditions for take-off
The drive to maturity
High Mass
Consumption
Traditional Societies
Countries in this group are in endless quagmire of enormous poverty, low productivity & high illiteracy
Question No: 31 In which of the following economic development stage infrastructure development is the first?
Traditional society
Pre-conditions for take-off
The drive to maturity
High Mass Consumption
Pre-conditions for take-off
Advances in sciences & technology enter the agriculture sectors. First steps are taken to
develop infrastructure.
Question No: 32 The choice and importance of the market entry mode depends on a number of factors. Which of the following is normally Not a relevant factor?
Level of involvement
Level of risk and control
Speed of entry
Demographics
Question No: 33 Each segment has its own distinct profile defined in terms of a number of criteria referred to which of the following?
Variations
Variables
Segments
Multiples
Question No: 34 The democracies, dictatorships & communist dictatorships belong to which of the following economic condition variable?
Economic System
Political setups
Political Risk
Economic setup
Political Conditions:
- Political variables form another basis for country segmentation.
- Economic System - Free market, mixed or centrally planned.
- Political setups - Democracies, dictatorships, communist dictatorships & monarchies
- Political Risk
Question No: 35 Select best description why international marketers focus on segmentation?
To identify their similar need
To identify their countries
To identify their best location
To identify their modern behavior
Market segmentation is the process in marketing of dividing a market into distinct subsets (segments) that
behave in the same way or have similar needs.
Question No: 36 Which of the following is NOT considered in the evaluation criteria of market segmentation?
Segment size & growth
Segment s structural analysis
Company s objectives & resources
Company resources and capabilities p82
Question No: 37 When customers/consumers may have too narrow image of any brand, is distinguish in which of the following way?
Under positioning
Over positioning
Confused positioning
Doubtful positioning
Question No: 38 Which of the following scheme can be useful to the marketing manager as an analytical device to assist in planning marketing strategy and programs?
Product classification
Purchasing
Sole sourcing
Extended product
Question No: 39 Which of the following statements is true about the marketing strategies used during various stages of the product life cycle?
Sales promotions are not used during the maturity stage of the product life cycle
Advertising is emphasized during the decline stage of the product life cycle
Pricing is always low during the decline stage of the product life cycle
A defensive strategy is adopted during the maturity stage of the product life cycle
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