External Factors
Economy of the country
Per capita income of the country
General employment or
unemployment
Economic Growth
Exchange rate
Inflation rate
Demographic factors
Demographic factor is a study of population
Population brings customers.
Population tells the size of
market and nature of customers.
Total Population
Population
Distribution
Distribution on the basis of
gender
In Pakistan female population is
further divided into two categories:
Household Women
Working Women
Population
growth rate
The rate at which population of
an area increases/decreases.
Political
Factors
Preference and priorities of the
Government
Attitude of the Government
towards Exports
Government taxation policy
Legal factors
Laws related to Health
Laws related to Imports and
Exports
Laws related to Taxation
Laws related to Packing
Laws related to Child Labor
Laws related to Labor Union
Technological
Factors
Business people have to pace with
the technological advancements.
Socio cultural
Factors
Religion
Followers of one religion have
influence over the buying behavior of the society.
Natural Factors
Natural factors are out of our
control
Business people will develop product considering
natural resources
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