Different Types of Marketing

Advertising
A paid form of non-personal communication about an organization and/or its products to a target
audience through a mass medium.
Personal Selling
A paid form of non-personal communication about an organization and/or its products to a target
audience through a mass medium.
Sales Promotion
Demand-stimulating activity designed to supplement advertising and facilitate personal selling.
Public Relations
A planned communication effort by an organization to contribute to generally favorable attitudes
and opinions toward an organization and its products.
Direct Marketing
Direct connections with carefully targeted individual consumers to obtain an immediate response
and cultivate lasting customer relationship