Mkt 630 solved quizs

Question No: 1  When using the Internet as a distribution channel, the e-vendor must be concerned with a variety of issues. Which of the following would not among those issues?

Adaptation            

Local contact                   

Promotion                

All of the given options

Question No: 2  The unconscious use of the values, experiences, and knowledge of one's own culture as a guide to decision making in a different culture is best described by which of the following?

Self-reference criterion          

Cultural insensitivity            

 Cultural elitism             

Ethnography

Question No: 3  The Mobilink Limited Company strives to develop standardized marketing mixes for its products that will be generally applicable across national borders. The firm's philosophy would be best described as:

Multi-domestic market orientation       

 ethnocentric marketing orientation      

Domestic market extension

Global marketing orientation

• The company may establish an independent foreign subsidiary in each and every foreign market it services

– such efforts are also called multi-domestic marketing.

Question No: 4  If a company is transferring its goods and services to its customer, this transaction is based on:

Barter system         

  Exchange                

 Transformation           

    Relationship

“A process (or set of processes) which embodies (represent) a transformation in the spatial (relating to,

occupying, or happening in space) organization of social relations and transaction … generating

transcontinental or interregional flows and networks of activity, interaction, and the exercise of power”.

Question No: 5 Which of the following concepts takes an "inside-out" view of the firm?

Selling concept      

    Market offering          

    Marketing concept           

Societal marketing concept

Question No: 6  Which statement is a best description of pure marketing concept?

Product or services developed first and look for need later.

Look for need first and developed product or services later.

Set target market first then proceed further

Start your marketing procedure from customer feed back

Question No: 7  A contract in which an individual receives financial reimbursement against losses from the contractual company. Which one of the following is a best term for such contract?

Insurance      

  Risk management      

    Financial loss recovery        

    Banking contract

Question No: 8  According to the view of Michael Porter, firm fist develop product for domestic market later on lunch in international market. This view is consistent with which of the following factors?

Factor conditions     

     Demand conditions         

 Related & supporting industries

   Firm strategy, structure & rivalry

• Firm strategy, structure & rivalry : presence of a competitive domestic market forces local firms to focus

efforts in skills training, strategizing and r&d that eventually shapes companies to reduce costs & become

competitive internationally.

Question No: 9  Historical data of a firm is sufficient to find which of the following information?

Trend in sales and profits      

    Trend in sales only         

 Trend in profits only        

either trend in sales or profits

Question No: 10  Which one of the following products are NOT subject to price controls?

Pharmaceuticals           

  Foods         

 Gasolines     

All subject to price controls

Question No: 11  Indicate the concept given below that explains the human-made part of the human environment .

Anthropology        

  Sociology              

Personal relations                   

Culture

Question No: 12  The focus of physical environment is on which of the following variables

Shipping distance           

National economics priority           

 Balance of payment       

Focus on difference and similarity   p40

Question No: 13  Survey research, called the backbone of primary research, is the most widely used method for primary data collection and is best suited for gathering which of the following information?

Personal           

 Attitude              

 Descriptive         

 Exploratory

Question No: 14  Which of the following is considered a smart way to recover cost of research and development?

Foreign direct investment            

  Licensing         

  Sharing ideas         

  Franchising   doubted

Question No: 15 Not a single firm is really the master in all the technologies in the world. Which of the following tools a firm should adopt to overcome this weakness?

Cross licensing      

  Negotiation tool          

Franchising               

 Idea sharing     

doubted

Question No: 16  The cornerstone of international franchising is:

Standardization      

  Concentration          

  Adaptation           

Customization

Question No: 17  Auto Alliance International (AAI) is a joint venture established by the Ford Motor Company and ______

Mazda Motors     

  Toyota Motors           

Suzuki Motors            

 Honda Motors

Question No: 18  Following are the forms of foreign direct investment EXCEPT:

Management expertise         

 Latest technologies         

Capital              

Labor

Direct investment not only brings in capital, it also brings into a country latest technologies

and management expertise. Forms of direct investments are in the following;

Question No: 19  Identify a type of foreign direct investment in which an industry abroad sells the output of a firm s domestic production or uses the firm s output?

Forward vertical FDI        

Backward vertical FDI        

Horizontal FDI         

 Vertical FDI   doubted

Question No: 20   Which of the following social consequences a commercial company explicitly takes into consideration?

Putting the needs of consumers before the company's need for profit          

  Acting philanthropically to their customers

Seeking to combine social benefits with business profitability                   

  Acting like a public sector organization