What Is Communication?
Communication is the sharing of information between two or more individuals or groups to reach a common
understanding. Communication has two components: the sharing of information and the reaching of a
common understanding. (This does not mean agreement, rather an understanding of the message). If people
either do not receive the information or understand the meaning, then communication has not taken place.Communication is critical for organizational effectiveness. If people lack needed information because it has
not been shared, they cannot perform their jobs well.
Because the interpretation of information affects job performance, if a common understanding of a message is
lacking, workers cannot coordinate their efforts to achieve organizational goals.
The Importance of Communication Skills
“Top executives from Fortune 500 companies rate communications skills as the most important
quality for business leaders.”
New York Times (Business Section)
“There may be no single thing more important in our efforts to achieve meaningful work and
fulfilling relationships than to learn and practice the art of communication.”
The Art of Leadership (Max De Pree, Author)
Communication is the sharing of information between two or more individuals or groups to reach a common
understanding. Communication has two components: the sharing of information and the reaching of a
common understanding. (This does not mean agreement, rather an understanding of the message). If people
either do not receive the information or understand the meaning, then communication has not taken place.Communication is critical for organizational effectiveness. If people lack needed information because it has
not been shared, they cannot perform their jobs well.
Because the interpretation of information affects job performance, if a common understanding of a message is
lacking, workers cannot coordinate their efforts to achieve organizational goals.
The Importance of Communication Skills
“Top executives from Fortune 500 companies rate communications skills as the most important
quality for business leaders.”
New York Times (Business Section)
“There may be no single thing more important in our efforts to achieve meaningful work and
fulfilling relationships than to learn and practice the art of communication.”
The Art of Leadership (Max De Pree, Author)
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