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Tuesday, 9 April 2013

MKT619 MBA Marketing projects topic


MKT619 MBA Marketing projects topic  Download
MKT619-Final Project-Marketing topics 
§  Comparison of product strategies
§  Compersion of advertising strategies                                             
§  Comparison of brand loyalty
§   Comparison of CRM strategies
§  Comparison of personality branding
§  Does personalities of celebrities match with the brands advertised
§  Factors behind effectiveness of advertising
§  Factors behind effectiveness of branding
§  Dimensions of brand personality
§  Brand as a source of competitive edge (Comparison of two brands
§  Brand development process (Comparison of two brands)
§  Role of advertisement in brand image (Comparison of two brands)

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