Communication
Communication is derived from
the Latin word ‘Communico’ which means “to share”. Hence the
word “communication” means: the
process of sharing. One may ask, sharing what? Obviously – sharing
information, which could be
facts, ideas, thoughts, feelings, needs, etc. This sharing takes place from one
person to another so that it is
understood. This process involves systematic and continuous process of
speaking, listening, and
understanding. Therefore,
Communication is a process,
which involves sharing of information between people through a
continuous activity of
speaking, listening, and understanding
Why is Communication Important?
Communication is a learned
skill. Most people are born with the physical ability to talk. But in
order to speak well and
communicate effectively you have to learn the art and improve upon your ability
to talk. Speaking, listening,
and our ability to understand verbal and nonverbal meanings are the skills we
develop in various ways. We
learn basic communication skills by observing other people and changing
our behaviors based on what we
see. We also learn communication skills directly through education,
practice and constant
evaluation of the responses we get from people around us.
Importance of communication has
always been realized in all times because it is the most vital
means by which people are connected
together in the society. However, today communication plays a
crucial role in almost all
aspects of life. Work in business, government or organizations are impossible
without communication. People
have to communicate with each other, exchange information, make
decisions, talk about new
ideas, plans, proposals etc. They also have to communicate externally with
foreigners and people of other
races and languages.
For a moment, turn your eyes
inward and see how much of your waking hours you spend in
communication. Nearly 70% –
writing, reading, speaking, & listening. As a college student, 69 percent
of
your communication time is
spent on speaking and listening. You spend 17 percent of your
communication time on reading
and 14 percent writing.
Don’t forget, therefore, that
communication is inevitable in one’s life. Today, in this age & world, a
successful person is the one - who can
communicate effectively
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