Question No: 1 When using the Internet as a distribution channel, the
e-vendor must be concerned with a variety of issues. Which of the following
would not among those issues?
Adaptation
Local contact
Promotion
All of the given options
Question No: 2 The unconscious use of the values, experiences, and
knowledge of one's own culture as a guide to decision making in a different
culture is best described by which of the following?
Self-reference criterion
Cultural
insensitivity
Cultural elitism
Ethnography
Question No: 3 The Mobilink Limited Company strives to develop
standardized marketing mixes for its products that will be generally applicable
across national borders. The firm's philosophy would be best described as:
Multi-domestic
market orientation
ethnocentric
marketing orientation
Domestic market extension
Global marketing orientation
• The company may establish an
independent foreign subsidiary in each and every foreign market it services
– such efforts are also
called multi-domestic marketing.
Question No: 4 If a company is transferring its goods and services to its
customer, this transaction is based on:
Barter system
Exchange
Transformation
Relationship
“A process (or set of
processes) which embodies (represent) a transformation in the spatial (relating
to,
occupying, or happening in
space) organization of social relations and transaction … generating
transcontinental or
interregional flows and networks of activity, interaction, and the exercise of
power”.
Question No: 5 Which
of the following concepts takes an "inside-out" view of the firm?
Selling concept
Market offering
Marketing concept
Societal marketing concept
Question No: 6 Which statement is a best description of pure marketing
concept?
Product or services developed first and look for need
later.
Look for need
first and developed product or services later.
Set target market first then proceed further
Start your marketing procedure from customer feed back
Question No: 7 A contract in which an individual receives financial
reimbursement against losses from the contractual company. Which one of the
following is a best term for such contract?
Insurance
Risk management
Financial loss
recovery
Banking contract
Question No: 8 According to the view of Michael Porter, firm fist develop
product for domestic market later on lunch in international market. This view
is consistent with which of the following factors?
Factor conditions
Demand
conditions
Related &
supporting industries
Firm strategy, structure & rivalry
• Firm strategy, structure
& rivalry : presence of a competitive domestic market forces local firms to
focus
efforts in skills training,
strategizing and r&d that eventually shapes companies to reduce costs &
become
competitive internationally.
Question No: 9 Historical data of a firm is sufficient to find which of
the following information?
Trend in sales
and profits
Trend in sales
only
Trend in profits
only
either trend in sales or profits
Question No: 10 Which one of the following products are NOT subject
to price controls?
Pharmaceuticals
Foods
Gasolines
All subject to
price controls
Question No: 11 Indicate the concept given below that explains the
human-made part of the human environment .
Anthropology
Sociology
Personal relations
Culture
Question No: 12 The focus of physical environment is on which of the
following variables
Shipping distance
National economics priority
Balance of payment
Focus on difference and similarity p40
Question No: 13 Survey research, called the backbone of primary research,
is the most widely used method for primary data collection and is best suited
for gathering which of the following information?
Personal
Attitude
Descriptive
Exploratory
Question No: 14 Which of the following is considered a smart way to recover
cost of research and development?
Foreign direct
investment
Licensing
Sharing ideas
Franchising doubted
Question No: 15 Not a
single firm is really the master in all the technologies in the world. Which of
the following tools a firm should adopt to overcome this weakness?
Cross licensing
Negotiation tool
Franchising
Idea sharing
doubted
Question No: 16 The cornerstone of international franchising is:
Standardization
Concentration
Adaptation
Customization
Question No: 17 Auto Alliance
International (AAI) is a joint venture established by the Ford Motor Company
and ______
Mazda Motors
Suzuki Motors
Honda Motors
Question No: 18 Following are the forms of foreign direct investment EXCEPT:
Management expertise
Latest technologies
Capital
Labor
Direct investment not only
brings in capital, it also brings into a country latest technologies
and management expertise.
Forms of direct investments are in the following;
Question No: 19 Identify a type of foreign direct investment in which an
industry abroad sells the output of a firm s domestic production or uses the
firm s output?
Forward vertical
FDI
Backward vertical FDI
Horizontal FDI
Vertical FDI doubted
Question No: 20 Which of the following social consequences a commercial
company explicitly takes into consideration?
Putting the needs of consumers before the company's need
for profit
Acting
philanthropically to their customers
Seeking to combine social benefits with business
profitability
Acting like a public sector organization
Question No: 21 Philippines companies belong to which of the following group of
countries?
Platform
Emerging
Growth
Mature
Question No: 22 Identify the trend of industry in strategic alliance with
respect to credibility.
Increase
credibility
Decrease credibility
No effect on credibility
Deconstruct
credibility
Question No: 23 Insurance Company promotes its auto and home insurance by
telling consumers, "You're
in good hands with this company." To which of the
following types of needs is insurance company trying to appeal?
Personal needs
Social needs
Physiological needs
Safety needs
Question No: 24 When consumers use a problem-solving process to make
purchase decisions, what is the next step in the process after they become
aware of, or interested in, a problem?
Evaluating alternative solutions
Recalling and
gathering information about possible solutions
Deciding on the appropriate solution
Making the commitment to purchase a particular product or service
Question No: 25 Which
kind of buying behavior occurs when consumers are highly involved in a purchase
and perceive significant differences among brands?
Complex Buying
Behavior
Dissonance-Reducing Buying Behavior
Habitual Buying Behavior
Variety-Seeking Buying Behavior
c. Complex buying behavior
occurs when consumers are highly involved in a purchase and perceive
significant differences among
brands.
Question No: 26 There are two most important psychological factors that
impact consumer decision-making process, first one is product knowledge and
select second one according to your expertise.
Product
Involvement
Product Marketing
Product Strategy
Product Price
Question No: 27 Which of the following sketch is the most important thing
for sellers to their customers for using target market techniques?
Biographical
Geographical
Ecological
None of the given
options
The best thing about using
target marketing techniques is that sellers have a biographical sketch of their
customers.
Question No: 28 Which of the following defines the amount of income left to
an individual after taxes have been paid, available for spending and saving?
Disposable personal income
Discretionary income
Personal income
Tax deductible income
Question No: 29 Which of the following is the basis of geographic
segmentation of consumer markets?
States, countries
and cities
Income, occupation
and education
Loyalty status and readiness status toward product
Lifestyle and personality
Question No: 30 Identify the stage of economic development in which low
poverty and high illiteracy country belongs.
Traditional
society
Pre-conditions for
take-off
The drive to
maturity
High Mass
Consumption
Traditional Societies
Countries in this group are
in endless quagmire of enormous poverty, low productivity & high illiteracy
Question No: 31 In which of the following economic development stage
infrastructure development is the first?
Traditional society
Pre-conditions
for take-off
The drive to maturity
High Mass Consumption
Pre-conditions for take-off
Advances in sciences &
technology enter the agriculture sectors. First steps are taken to
develop infrastructure.
Question No: 32 The choice and importance of the market entry mode depends
on a number of factors. Which of the following is normally Not a relevant
factor?
Level of involvement
Level of risk and control
Speed of entry
Demographics
Question No: 33 Each segment has its own distinct profile defined in terms
of a number of criteria referred to which of the following?
Variations
Variables
Segments
Multiples
Question No: 34 The democracies, dictatorships & communist
dictatorships belong to which of the following economic condition variable?
Economic System
Political setups
Political Risk
Economic setup
Political
Conditions:
- Political variables form another basis for country segmentation.
- Economic System - Free
market, mixed or centrally planned.
- Political setups -
Democracies, dictatorships, communist dictatorships & monarchies
- Political Risk
Question No: 35 Select best description why international marketers focus
on segmentation?
To identify their
similar need
To identify their
countries
To identify their
best location
To identify their modern behavior
Market segmentation is the process in marketing of dividing a market
into distinct subsets (segments) that
behave in the same way or
have similar needs.
Question No: 36 Which of the following is NOT considered in the evaluation
criteria of market segmentation?
Segment size & growth
Segment s structural
analysis
Company s objectives
& resources
Company resources
and capabilities p82
Question No: 37 When customers/consumers may have too narrow image of any
brand, is distinguish in which of the following way?
Under positioning
Over positioning
Confused positioning
Doubtful positioning
Question No: 38 Which of the following scheme can be useful to the
marketing manager as an analytical device to assist in planning marketing
strategy and programs?
Product classification
Purchasing
Sole sourcing
Extended product
Question No: 39 Which of the following statements is true about the
marketing strategies used during various stages of the product life cycle?
Sales promotions are not used during the maturity stage of
the product life cycle
Advertising is emphasized during the decline stage of the
product life cycle
Pricing is always
low during the decline stage of the product life cycle
A defensive strategy is adopted during the maturity stage
of the product life cycle
Question No: 40 Identify the country in which it is considered illegal to
put the prices on labels or in any way suggest retail prices.
Question No: 41 Identify another name for Intra Company pricing that is
prices for goods are transferred from a company's operations or sales units in
one country to its units elsewhere.
Penetration pricing
Skimming pricing
Demand-based pricing
Transfer pricing
p101
Question No: 42 Choose the most appropriate core purpose of your course
international marketing .
To develop entrepreneurial skills
To develop marketing
skills
To develop managerial skills
To develop global
awareness
Question No: 43 ( Marks: 3 )International marketers make strategic alliances to expand
business operations. List down
entire the benefits that they can gain from strategic
alliances.
Question No: 44 ( Marks: 3 )Discuss the statement is it difficult to segment culturally
composed countries or culturally diversified
Question No: 45 ( Marks: 3 ) Supposes you are communicating with future concern
potential customers on the behalf
of particular company. Social responsibilities are there in
this communication, what are those?
Question No: 46 ( Marks: 5 ) What aspects should be taken into account in order to
manage strategic alliance
successfully in international markets?
Question No: 47 ( Marks: 5 ) Discuss different kinds of issues regarding labeling that
an international marketer can face.
Question No: 48 ( Marks: 10 ) Being a consumer describe in detail the buyer decision process
as you follow during daily buying.
Question No: 49 ( Marks: 10 ) Draw a comparison between countries regarding economic
status and how such kind of
grouping is beneficial for segmenta
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